Design can transform the way we do things, and result in new economic benefits and a better quality of life Design in India has matured over the years and is booming. By 2020, the potential market for design in India is expected to be INR 188.32 billion (GBP 1.43 billion). Only a fifth of the design market is currently tapped.Given the positive demographics, rising educational aspirations, openness to pursue alternate careers, employment opportunities and increased affordability of higher education, the number of design aspirants is increasing every year.
The strategic nature of design helps solve problems in ways that are functionally and aesthetically pleasing and make economic sense. Design helps to improve quality and differentiation, offer world class products and services, improve business efficiencies, productivity and margins, increase revenues and achieve higher market share and accelerated growth. In this context the Tamil Nadu Technology Development & Promotion Centre of CII is organizing the 3rd Edition - Conference on Automotive Design & Styling with the theme "Design & Styling in India - Emerging Market" . The event is scheduled on 13thOctober 2017 at Hotel ITC Grand Chola, Chennai.
The Conference covers various areas under the following topics
Plenary Session I: Design & Styling Paradigm - India's Roadmap 2030
Design as evolved to into a new paradigm of development. It has transformed from a tool to make aesthetically pleasing and desirable products to a key role player in business to stay competitive and also in people's lives. It is a discipline that drives economic growth, shapes human interactions with objects and systems and improves quality of life people. It is time that our industry and businesses recognize this and embraces design as an integral part of the business eco-system. Companies must place design at the centre of their business strategy so as to gain and sustain competitive advantage in a global marketplace. In recent years, the Indian design industry has enjoyed positive growth with rising demand, an increasing number of businesses and rising turnover. The Future is completely based on the innovation, we are becoming a trend setter with respect to the contributions made towards designing in vehicles that are being well accepted globally. India is one of those countries which is the fastest growing & adapting nation with respect to style and design of the vehicle. Designs have played a crucial role in bringing a change in the automotive Industry, India has a huge bunch of young talented designers who will shape the future of the designing in vehicles by bringing in innovative designs to cater the needs of the customer.
Plenary Session II: Concept to Proto - Using Emerging Technology
When many people think about an automotive prototype, they assume it represents a single step in the validation process between the initial design of the product and the final production run.In actuality, automotive prototyping plays a number of vital roles during the design validation process that culminates in manufacturing. An automotive prototype can be used to ensure that a product can be made, to decide on the types of materials that are best for a product, and to evaluate what types of equipment should be used to manufacture the part.Among the possibilities for differentiation, intuitive feature design and usageholds significant value potential but is currently one of the least tapped innovation areas. Recent technological developments in production such as additive manufacturing (3D printing) or smart industries may provide the solutions to address this key challenge. However, affordability and the benefits of mass-production regarding costeffectiveness as well as the roles in human-machine collaboration have to be considered. A digital breakthrough of the complete manufacturing processes itself is needed.
Panel Discussion: Future Mobility Challenges for Growing Market
The visual appearance of a product plays a critical role in consumer response and product success. Products are usually judged on the basis of elegance, functionality and social significance based on the visual information.A good design is one of the essential features in product development; a well-functioning, visually and ergonomically attractive product can clear differentiate itself in the competitive market. A number of foreign firms initiated joint ventures with Indian companies. The entry of global manufacturers enabled introduction of new technologies, new products, improved quality and better efficiencies which in turn acted as a catalyst to the development of local component industry
Plenary Session IV: Innovation, Business Opportunity and Returns
Design as a methodology imbues the full spectrum of innovation activities. Design Innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold and supported. Design is an important source of user-centered innovation and competitiveness for businesses. For many companies facing global competition and severe price pressure, design is a necessary means of differentiation. With global car makers looking at India for innovative automobile products, the scope for indigenously designed vehicles is also growing. Some of the global car makers have setup captive design facilities in India. The Future is completely based on the innovation, we are becoming a trend setter with respect to the contributions made towards designing in vehicles that are being well accepted globally. India is one of those countries which is the fastest growing & adapting nation with respect to style and design of the vehicle.